TWITTER VIEWS: Twitter Ads

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does that mean over half their initial ad formats were useless? That doesn’t do much to inspire the troops. We will likely see these ad options grow throughout the next year or so as Twitter makes more of an effort to boost its advertising strength. Twitter has finished presenting its money-making plan at an advertising conference in New York, and it's remarkably simple: Stick ads into people's Twitter streams. Where they'll read them like everything else. The only questions are whether the ads will “Retargeting works, so this is another channel through which you can do one of your more effective tactics,” he says. “And because of Facebook’s and Twitter’s ability to know who you are, they can serve the ads to you regardless of the device. [Related: Twitter Readies Design Changes As It Unveils New Ad Offerings] Facebook has been selling ads from an objectives-based approach since October, after it killed off a series of redundant ad products to make it easier for ad managers to set up and But if you're not taking advantage of Twitter's paid advertising options yet, you might want to add it to your advertising arsenal. When done right, Twitter advertising can give your business a serious boost. "As marketers still struggle to prove ROI NEW YORK (TheStreet) -- Twitter(TWTR - Get Report) today announced that it is expanding and rebranding its programs for advertising off of Twitter's platform. The program, which used to be called Twitter Publisher Network, is now being called Twitter .

If all goes according to plan, ads on Twitter are about to get a lot more relevant to the people that see them. That's the idea behind the interest-targeted ad system the company has been testing. Having presumably ironed out the kinks, Twitter has just As Twitter continues to boom, Twitter advertising is slowly starting to emerge as a hot button issue, at least when delivered by third parties. Marshall Kirkpatrick on ReadWriteWeb on April 10 covered advertising through one of a number of services that is Twitter has been furiously adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, ESPN sent out clips of football Twitter advertising will also integrate the advertising exchange MoPub, acquired by the company last fall. Ads from Twitter's Publisher Network run on thousands of mobile apps, and U.S. advertisers will gain access in a private beta. Shares of Twitter are .