TWITTER VIEWS: Twitter Metrics

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According to a report from The Wall Street Journal, Twitter (TWTR) has been questioned by the SEC (Securities and Exchange Commission) about its user-engagement metrics. The query resulted following the SEC’s review of Twitter’s annual security Marketers can now instantly explore hundreds of billions of Tweets to answer critical business questions, inform strategies and create more effective marketing campaigns Union Metrics today announced the worldwide availability of Union Metrics Echo, an Twitter co-founder Ev Williams acknowledged Monday that available metrics like follower counts are not great measures of success. At a panel discussion in New York hosted by BuzzFeed’s Jonah Peretti, Williams said the follower count “doesn’t capture Twitter has been going through a rough phase lately, but now one analyst feels the micro-blogging firm can grow its user metrics, as it has plenty of positives. SunTrust Robinson Humphrey’s Robert S. Peck has maintained his Buy rating on Twitter with a UPDATE: After Twitter addressed bad metrics in a company blog touting the performance of Twitter ads, there is apparently another metrics discrepancy in the same post. The blog posted bad metrics Wednesday, then posted new metrics after those numbers were The list below gives you the inside scoop on the pros and cons of various metrics so next time you're talking to your community manager or measuring your own success, you'll know what matters for your business. It's right there on your Twitter profile and .

There’s no metric more important to the social network than the number of people that use the service — more specifically, its monthly active users, or MAUs. Recent events inside the company show how sensitive Twitter’s top brass can be about this The rise of Twitter has led to a plethora of new applications that make use of Twitter’s data. While these tools are useful for individual users, they lack the metric base that corporate users like to see and need if they are going to show early adoption Still, it seems unlikely that Twitter stock investors will be fooled by this new metrics game in a couple of weeks s last earnings report showed unimpressive user growth, TWTR stock plunged 10%. Keep an eye out on July 29 to see if a few new .