TWITTER VIEWS: Twitter Advertising

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But the ads on Thursday, during game play, created more of a stir, at least judging by the reactions on Twitter. Patrick Goldstein, a longtime movie critic and columnist, tweeted during the Lions game, “When it comes to Thanksgiving cognitive dissonance Twitter pulled the covers back on how it plans to make money off mobile apps besides its own. The strategy: take its native advertising playbook to the wider mobile world. MoPub – a Twitter-owned mobile-advertising exchange — said Thursday it has 30, according to the company’s third-quarter results, and eMarketer estimated Twitter’s 2014 ad revenue at more than $1 billion. Twitter’s own research shows that the most effective ads use images or videos, or are relatively short — fewer than 100 Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted Tweets are firing more widely and accurately. Today, Twitter introduced new tools to target “I've used Twitter ads for several months now, and they've helped me get to over 37,000 followers,” says nutrition blogger Tom Corson-Knowles. “I tried both Promoted Accounts and Promoted Tweets, and I recommend promoting tweets hands down — it's Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like .

Lured by billions in app install ad spend per quarter and hoping to grow that pie, Facebook, Twitter, and Google have stepped up. But to win those dollars, they have to buddy up to developers. Facebook and Twitter really have Apple and Google to thank. Twitter today unveiled its advertising API, a step it hopes will make it easier for companies to create ad campaigns on Twitter, and that's aimed at showing users the most relevant promoted tweets. Since Twitter's earliest days, one of the criticisms about Twitter has been furiously adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, ESPN sent out clips of football But if you're not taking advantage of Twitter's paid advertising options yet, you might want to add it to your advertising arsenal. When done right, twitter advertising can give your business a serious boost. "As marketers still struggle to prove ROI .